The objective of this project was to create a set of promotional materials for the annual Stratford Shakespeare Festival. These items included a poster, ticket, and bus wrap. The goal was to heave these materials get information across in a clear manner while at the same time be visually intriguing. It was chosen to use a pattern featuring important objects from some of Shakespeare’s plays coming out of the playwright’s head. This allowed consistent visual stimulation, while making it easy to find places to make important information stand out.